AirDiamond Creative Consulting connects businesses, government agencies and political campaigns with the communities they serve.
STRATEGY • MARKETING • PROCESS • TECHNOLOGY
STRATEGY • MARKETING
PROCESS • TECHNOLOGY
David Diamond has worked in global marketing, process design and analysis, and technology for more than 20 years. He started AirDiamond Creative Consulting to bring methodologies and technologies used by larger organizations to the organizations that make our local communities stronger and unique.
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Local businesses are key to the viability of communities. Competing with today's massive global brands takes creative strategy and steadfast commitment.
• Brand definition & asset creation
• Marketing strategy & execution
• Process design & analysis
• Enterprise software evaluation & configuration
• Advertising for online & print
• Website creation & management
• Social media strategy & management
• Video & animation for social media
Strategic and honest community interaction helps government agencies and officials build trust and goodwill currency for the tough times.
• Process analysis & improvement
• Strategic communications planning
• Messaging communities will respect
• Consideration of Brown Act & other applicable regulations
• Emergency response consulting and assistance
• Technology design & training
Political campaigns and ballot measures must gain trust in very short periods of time. Relevant messaging, smart branding and clever technology help win the race.
• > 80% WIN RATE!
• Candidate coaching
• Campaign branding
• Impactful candidate statements
• FPPC form filing assistance
• Social media strategy, management & advertising
• Video testimonials
• Website creation with automated endorsement lists & donation processing
Save time, effort and money by thinking clearly about how you want to get where you need to go.
"There's never time to do it right, but there's always time to do it over," is exactly why identifying and staying focused on goals is the best path toward successful outcomes for any organization.
What are you trying to achieve?
Your brand is your promise. It needs to be built (and treated) carefully and consistently.
American consumers are very brand-aware. We respond to what we perceive to be cohesive, thoughtful and consistent presentations.
What we think when we hear of Apple, CNN or Fox News, is about brand. Brand essence is defined by you and by those who speak of you.
What is everyone saying about what you offer?
Community connections are built from trust and engagement. Compelling messaging starts those important conversations.
What you say is as important as how you say it, and when. "Read the room" is a skill organizations must master.
"People will forget what you said; people will forget what you did; but, people will never forget how you made them feel." Maya Angelou was so right.
How does your messaging make people feel?
Projects and advertising can meet goals only when they are focused, organized and measured over time.
Many organizations leave opportunity on the table by treating important news as a one-time announcement. Remind people over time of what you stand for, what you have done, and why it all matters.
Campaigns enable you to wrap strategy, branding and messaging into containers that help you and your teams keep the message going, and measure the outcome.
Does your audience remember what you announced six months ago?
Business processes work better when they are supported by technology that is easy to use, reduces costs, and improves outcomes.
The entirety of your organization's success is dependent on solid, goal-focused technology. That's the world we live in today.
Staying current on technological opportunities, and making sure what you're using still make sense, is critical.
Can you retrieve any organizational information you need whenever you need it, even on your phone?
David is so easy to work with. He listens, he's responsive and reliable, and his work is always top-notch and super creative. He has helped us craft and deploy some important campaigns for the Truckee community.
Jen Callaway, Town Manager, Town of Truckee
David created the strong branding for my campaign that I continue to use. He also developed technology that made it easy for my team to manage my campaign, and it helped me file accurate state financial reports on time.
Anna Klovstad, Mayor, Town of Truckee
David's efforts were instrumental in passing Measure T, our wildfire mitigation initiative. It was a pleasure to work with him on such an important ballot measure.
Bill Seline, Chief, Truckee Fire Protection District (fmr.)
The CoffeeTalk.app program David developed enables officials to sit in person with those we serve, so we can communicate more effectively. Important conversations have taken place during the Coffee Talks I've hosted.
Hardy Bullock, District 5 Supervisor, Nevada County
I have worked on many campaigns—local and statewide. David's approach to campaigns is creative and effective, and the campaign management technology he developed makes it much easier and more affordable to win.
Paco Lindsay, Campaign Manager, Measure U "Trails for Truckee"
David built a technology system we use to build deeper relationships with our customers. He's there when we need him, and he's always been easy to work with.
Curtis Blassingame, Owner, Gallery 5830, Truckee
From the earliest days of BERLIN, when David was just a teenager, he has shown a strong sense of business strategy. His talent and efforts helped make our band a success, and they are what make BERLIN still sound and look good today.
John Crawford, Founder, BERLIN
David helped me define my brand and service offerings, and connect with new clients. He is always ready with new ideas and creative solutions to marketing problems. I can trust his instincts and that matters to me.
Vic Ferrer, Founder/Owner, The Producer's Loft Video Studio
David Diamond has held senior creative and technological management positions at Apple, Sony, The University of Southern California, Canto Software (Germany) and Picturepark Content Systems (Switzerland).
He has published books and numerous articles on the topics of Digital Asset Management and Metadata, and he remains regarded as one of the pioneering thought leaders in those industries.
David was elected to the Truckee Tahoe Airport District Board in 2020, with the highest vote count in the 65+ year history of that agency—more than 87% of Tahoe-Truckee voters chose David. He was reelected in 2024, again with the highest vote count.
David co-founded the platinum-selling band, Berlin. The band's 1980s hits included "Riding on the Metro," "No More Words" and "Take My Breath Away," from the movie Top Gun. David continues to record and tour throughout the world with Berlin.
As a pilot and animal lover, David flies volunteer animal rescue missions. He moved to Truckee, California in 2014, where he lives today.
Your information will not be shared, sold or used in any way other than for David to contact you to see how AirDiamond Creative Consulting can help.